The basic idea behind HÁTÍÐNI is to create an alternative platform for performing new and experimental music in a tight and welcoming environment, therefore creating more space for experimentation in music and performances. We also aim to remove the walls that the music industry tends to build up between artists and music enthusiasts – putting creativity first and hopefully stimulating a richer sense of community than we’re used to from our daily lives, by simply DOING THINGS TOGETHER.
OUR FOCUS POINTS ARE:
CREATING AN ALTERNATIVE PLATFORM
Post-dreifing’s main goals are to gain sustainability and visibility for artists through collaboration, as well as to create an alternative platform for musical releases, performances, etc. HÁTÍÐNI’s goals go hand in hand with these. We aim to use this event to give artists the opportunity to perform directly to each other, and those interested without any exterior financial interest at hand.
MAKING ROOM FOR EXPERIMENTATION & PUTTING CREATIVITY FIRST
We want to make space for musicians to perform and create simply for the sake of it. Removing profits as a factor in decision-making, gives artists the chance of trying new and unconventional things, and results in artworks we might never have experienced otherwise. We place a big emphasis on promoting new and experimental music. It’s just more fun.
REMOVING THE MIDDLE-MAN
As stated earlier, the music industry has a major tendency to build walls between the people who make music and the people who love it, often putting artists on a pedestal and limiting the options of any interaction between these two. All this, even if the two groups obviously share a passion for music. Post-dreifing looks at the audience not as a passive recipient or consumer of music, but an active party in scenes – without an audience, there are no concerts. This is why we aim to break down these walls, to strengthen the connections between people, and invite everyone who might be interested to take an active part in the celebration of music and creativity.
EMPHASIS ON NON-PROFIT & NON-COMMERCIAL VALUES
Money is only a practical factor in how we make HÁTÍÐNI happen. The festival is run on voluntary work by musicians and music enthusiasts, and it is completely non-profit and non-commercial. We keep the ticket prices as low as possible, and whatever money we earn from ticket sales goes directly into :
- Paying for the faculties and necessary licences.
- Getting the gear we need to have nice concerts.
- Buying food for the artists and volunteers (and hopefully for the guests too).
- Paying artists for performing if there is enough left.
- Keeping HÁTÍÐNI a yearly event.
This is why free donations are very much appreciated – the basic ticket price is 3.000 ISK, but we try to go by a “pay what you can” principle. So if you can afford donating a little more, it goes a long way. And if you’re broke, we’re not going to keep you away from the festival – inclusion is key and it is important for us that people know that everyone is welcome.
D.I.T. – DOING IT TOGETHER
HÁTÍÐNI is not a D.I.Y. festival – but a D.I.T. one. Why D.I.T.? Because it is a group effort. The festival is not run by a CEO or a board of directors, but by a collectively organized group of volunteers, both musicians and music enthusiasts. We all help each other out making it as enjoyable as we possibly can, not through a majority vote, but a general consensus in desicion making. For those interested in helping out, contact email@example.com and tell us what you want to do!
- There is no age limit for HÁTÍÐNI, but those under the age of 18 are required to present a written permission from parents or guardians, when buying a ticket.
- It is very important for us that HÁTÍÐNI can be an eco-friendly festival, and as sustainable as possible. We will add more information about our environmental policy later on.
- We don’t sell alcohol at HÁTÍÐNI, but you’re welcome to bring your own drinks if you’re old enough to legally drink.
- Please consider that drug use on site is highly frowned upon, and might make it harder for us to make the festival happen again next year. This wasn’t a problem last year, and we hope it’ll stay that way!